This is the latest idea to be rolled out in defining why Hillary Clinton lost the Presidential election of 2016. It was data mining by a company called Cambridge Analytica. They took the data that was offered to them by Facebook and attempted to assist Donald Trump in his quest. It was a marginal effort at best. Look what went on in previous elections and ask yourself why is this an issue now?
As Written and Reported By Erick Erickson for the Daily Wire:
Have you ever paid to use a social media service? Does Facebook send you a bill each month, or Twitter demand a credit card for use of its service? When you log into Google, does it force you to pay before searching the web or checking email? Of course not. The reason is that you are the product. You no more pay Facebook for your ability to use its services than a banana pays a store for the right to be put on a shelf for purchase. You may not think of yourself as a product. You may not have a UPC barcode label on you. But you are a valuable commodity being sold by these companies. These companies’ customers are called advertisers, who buy your data profiles and then target you with ads for their goods and services.
Last week, it came to light that people who took a humorous test on Facebook to see which Disney princess they most closely matched were actually being profiled by the test creator. You may have thought the test creator really cared which Disney princess you were, but really they cared about who you are. Facebook allowed the test creator to offer the test and collect psychographic information about you to identify your personality and, from that, extrapolate the issues that motivate you to take actions like voting or buying a new toothbrush.take our poll - story continues below
This is why all the media hysteria about Cambridge Analytica amounts to nothing. Barack Obama mastered the art of Facebook data collection and ad targeting. The left only decided it was bad because Donald Trump did it and won. The media also has a major ax to grind against…..
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